Energy Efficiency Alberta launches a new campaign!

 

A new marketing campaign with the Government of Alberta launched last evening, designed to increase awareness of the benefits of energy efficiency for homeowners, renters and small businesses. Custom Energy Solutions isn’t featured in the campaign (given the audiences) but I wanted to give you a heads up on the campaign details:

 
EEA_campaign.jpg
 

Phase 1 of the campaign: Albertans Like You, will run until January 14, using primarily messaging from our Annual Report. This phase includes social and digital ads directing to a website landing page that links to our Annual Report, plus information on our residential programs and Business Energy Savings. (Hopefully the campaign will give a participation boost to these programs.) We are also promoting the soon-to-launch Efficiency Professionals Network and our customer newsletter sign-up. 

Phase 2 will run January 15 until February 28 (or into March depending on when the election is called.) This phase is more comprehensive, with a focus on education – how to be more energy efficient. It will include social and digital ads, plus ads on YouTube and in movie theatres, arenas and community newspapers. A custom web tool is also being developed to provide personalized education tips and incentive information. Creative concepts for this phase have been tested in Edmonton, Calgary and Grande Prairie and we are reviewing consolidated feedback before finalizing the ads.

Both campaign phases include a high volume of social posts and digital ads, so expect to see them in your feeds. The campaign is active across all channels including Facebook, Twitter, LinkedIn and Instagram. You can help support this campaign by:

  • Sharing content on your social media channels. You can see the first post on EEA’s Facebook page today.

  • Sharing any feedback on the campaign – including from program participants and allies, friends, family and colleagues – with Darlene Crowell, EEA.

If you’re asked about the campaign, we suggest something like this for a response:

Increasing awareness about smart energy use is an important part of Energy Efficiency Alberta’s mandate. This campaign is intended to share useful information to help Alberta homeowners, renters and small businesses save energy and money. The Alberta-wide campaign will run for a couple months, starting with information from our Annual Report, with new education tips – including no- and low-cost ways to save money and energy – being added throughout the campaign. We will also be promoting our residential, solar and Business Energy Savings programs. Check out you.efficiencyalberta.ca to learn more.

The campaign key message is: From saving money, to strengthening our economy, energy efficiency is smart.

Gail Foster