About the AEEA

The Alberta Energy Efficiency Alliance (AEEA) is a member-based organization with a diverse group of stakeholders actively working to maximize energy efficiency in the province of Alberta. Energy efficiency plays an important role in creating a sustainable Alberta, economically and environmentally.

Since 2007, the AEEA has brought people together to collaboratively solve problems, coordinate action and be a common voice, by delivering speaking engagements, and sharing resources and ideas. The goal of AEEA is to reduce the barriers to the adoption of energy efficiency technology and activities, recognizing that there is a need for all orders of government, businesses, non-profit organizations and individuals to actualize the benefits of energy efficiency.

Established in 2007, the Alberta Energy Efficiency Alliance (AEEA) is a group of industry, associations, municipal and non-profit organizations. The AEEA has established a core set of beliefs that inform both a shared vision for the future of Alberta and a focused mission statement for the organization.


  1. Energy efficiency plays an important role in creating a sustainable Alberta, economically and environmentally.

  2. There are non-economic barriers to the adoption of economic energy efficiency technology and activities.

  3. There is a role for all orders of government, all businesses (commercial, institutional, retail, industrial, and utilities), non-profit organizations and individuals in maximizing the benefits of energy efficiency.

  4. By working together we all achieve more.


Alberta will become a world leader in energy efficiency, as it is a world leader in energy production.


Drive to maximize energy efficiency by being an inclusive and diverse forum for communication, collaborative problem solving, coordinated action and a common voice to enhance the economic and environmental success of Alberta.


Inclusive and diverse: broad representation from multiple sectors throughout Alberta; open to all organizations.

Forum: open discussion for ideas and problem solving, identifying common issues, build relationships and networking.

Collaborative problem solving: bringing together diverse opinions and experiences to develop an innovative solution to a common problem.

Coordinated action: two or more members working together on activities such as education and engagement, regulatory changes, incentives etc.

Common voice: common messaging that all members support.


Guiding Principles and Values

The AEEA has also established guiding principles and values that represent a broad philosophy that guides the organization. They help inform our decision-making and provide a collective sense of purpose and cohesiveness.


Guiding Principles of the AEEA:

Innovation & Leadership:

Leading change
Open to and seeking new ideas
Visioning to the future/forward looking


Considers the economic, social and environmental implications
Concentrates on “best available technology that is economically affordable” (BATEA)
Provides opportunities for members to collaborate on next generation technology & processes

Provide value to all stakeholders:

Assist members in achieving common goals

Results oriented:


Balanced portfolio approach:

Short, medium and long-term approaches
Diversity of scope, scale and types of approaches

Inclusive & diverse:

Representation from all orders of government , all businesses (commercial, institutional, retail, industry, utilities), non-profit organizations and individuals


Values of the AEEA:

AEEA shows INTEGRITY in our relationships with partners, stakeholders, and audiences by being:

Fiscally responsible

AEEA demonstrates VALUE in all aspects of our business by:

Being attentive to our stakeholders
Having relevance
Being fiscally responsible and cost effective
Being creative and innovative


Encouraging participation of all stakeholders – governments, companies, associations or organizations and individuals
Recognizing all forms of energy
Working in a collaborative manner
Respecting a diversity of opinions
Ensuring balance
Being equitable
Seeking potential synergies that may exist with other industries and associations

AEEA will build our CREDIBILITY through:

A balanced approach
Encouraging a diversity of opinions
Being broad-based in our membership
Being open and transparent in our actions and communications
Serving the “greater good” rather than others proprietary issues



Relationship with CEEA

The AEEA has a memorandum of understanding (MOU) with the Canadian Energy Efficiency Alliance (CEEA) that establishes a strategic partnership between the two organizations. The MOU states that the AEEA and CEEA are separate organizations with common interests, and lays out how the organizations will work together to further advance energy efficiency at both the provincial and national levels.